Publication November 2020

Seeing and Shifting the Roots of Opinion

This report presents findings from a project sponsored by and conducted in close partnership with The Robertson Trust, Life Changes Trust and CELCIS.

The report charts public understandings of childhood, parenting and the care system, and examines how these ways of thinking complicate, and occasionally facilitate, communicating about care issues. It identifies strategies that the sector can use to build support for the changes necessary to improve the lives of care-experienced children and young people.

The research was led by the FrameWorks Institute, a US based independent organisation that conducts multi-disciplinary communications research.

As well as the main report, there are two subsequent reports: an executive summary and full report of analysis of how media and organisations’ communications practices are likely to impact public thinking.