Talking About Your Award

Please note that The Robertson Trust has published its new Giving Strategy. This sets out the priorities we will have when awarding funds through our open grants programme. The existing application form and guidelines can still be used until July 31st. In line with our existing procedures, we will aim to assess and present all applications received by this date to our September Board meeting. In the event that we are unable to do so, your application may be held until our November meeting. In such cases a member of staff will contact you and provide any assistance required to realign your application with the new Giving Strategy. Find out all you need to know here.

As the recipient of an award from The Robertson Trust, we are very happy for you to publically acknowledge your successful application and in most cases will be pleased to help with any promotional activities and material you have planned.

In this section, we have tried to answer many of the questions new grant holders often have around communicating their award. However, if you have any further questions, please do not hesistate to contact paul.collins@therobertsontrust.org.uk for further guidance.

Please feel free to use our logo on any publications you produce about work we are directly supporting. We are also happy for our logo to be included when referring more generally to supporters of your organisation, for example, within Annual Reports, presentations or brochures. You can download our full logo pack here. This has a range of JPG, PNG and EPS files, as well as guidance on the best files to use for printed and digital materials. If you have any questions at all, please contact paul.collins@therobertsontrust.org.uk and we will be happy to advise.

We would be very happy to help you with promotion of your award on social media. Tagging @RobertsonTrust on Twitter will alert us to your acknowledgement and, where possible, we will retweet or favourite this Tweet. If you have any other queries about promoting on other social platforms, please contact paul.collins@therobertsontrust.org.uk.

In most instances, we're happy to provide a quote from our Giving Team to support any press releases you produce around your award. Please send a copy of your draft press release to paul.collins@therobertsontrust.org.uk, ensuring you have left enough time for the quote to be provided ahead of the targeted media's deadlines. We will endeavour to provide a quote to you within two working days.

If you wish to include a paragraph about The Robertson Trust in Notes to Editor, please use the following text:

The Robertson Trust is currently the largest independent grant-making trust in Scotland and has a vision to improve the quality of life and realise the potential of people and communities in Scotland – inspired by the example of our founders, the Robertson Sisters.

For more information, please visit www.therobertsontrust.org.uk

Beyond acknowledgement of your award, the ability to communicate your messages at the right time to the right people is becoming an increasingly important skill for Third Sector organisations.

Doing this effectively can produce a number of benefits, including:

  • Raising awareness of the good work you are doing
  • Creating discussion around the issues that matter most to you
  • Keeping your stakeholders abreast of your progress and latest developments

With this in mind, The Robertson Trust has produced a communications toolkit that may be useful for your organisation. It provides tips and practical advice for raising the profile of your work and best practice advice for writing media releases, inviting journalist to events, arranging photography and video and generating a social media buzz around your work.