Following the publication of 'How do the public and care sector think about care in Scotland?', this latest report from the FrameWorks Institute looks at the current communications environment within the media and in policy and research organisations.
Over 350 media and organisational materials around the concept of care in Scotland have been analysed to learn more about the current discourse and the ways in which communications practices are likely to impact public thinking.
The report also identifies a number of practical recommendations for re-framing messages around care experience and the concept of care in Scotland. The research was desgined to answer the following questions:
- What kinds of stories and which framing strategies are advocacy, policy and research organisations currently using to communicate about the children’s care system?
- How are the media currently framing the children’s care system?
- What are the similarities and differences between the stories told by the media and organisations?
- How can advocates for care-experienced children shift media narratives to expand public understanding and build support for systemic change?